2024 Sitreps2Steercos Wrapped

2024 was transformational for the Sitreps platform - 2025 will be even better, here's why

Happy Almost End of The Year Weekly Sitrep Readers!

This is is one of my favorite times of year because it is a period where you can truly relax and reflect on the previous year and all the things that occurred in it without the day to day responsibilities of work. My family over the past several years have followed a tradition where we decamp from our home around December 23rd and head to Alabama for Xmas with my wifes parents. We are usually there till Dec 28th, then head down to the beach with her cousins down in Seaside for New Years. Then on the 1st we drive down to Disney World and hang out there till January 6th where we fly back. I do this for a few reasons. 1) It’s important to me that my wife and kids see their family and hang out with their cousins. My kids especially are making great memories and 2) My kids have school off to January 8th so there is not much we can do during the day anyway since we take care of them.

I’ll talk about this more in the 2024 wrapped, but Army Navy was crazy. Our Warrior Summit at Georgetown and Hiring Our Heroes tailgate was **Borat Voice** huge success. I also got invited up to the suites for army navy (first time) by a friend, and wow what a crazy scene that was on the suite level. Army Navy attracts quite a crowd, and I saw a lot military adjacent celebs, military “influencers”, veterans in business, politicians and high ranking military on the suite level. To be honest I did not watch that much of the game lol.

Anyway, for this weekly sitreps lets take a look back on the crazy year that was 2024 and all the changes that have occurred with the sitreps platform, and where we see Sitreps heading into the future in 2025!

But first…

Sitreps Job Postings!

We have 21 high paying jobs posted on our Sitreps Job Board. The majority of these jobs are in defense tech, though we do have a few General Manager roles across different industries. Please apply, and if we think there is a good match we will reach out! JOBS BOARD HERE.

Emory Goizueta School of Business Speaker Series!

If you are in Atlanta, check out this cool speaker series with the Emory’s Goizueta School of Business. I should be there! The next event is 1/9. Register here

The Sitreps 2024 Wrapped!

It’s been a banner year for the Sitreps2Steercos community. From humble beginnings as memes shared among friends trying to figure out a better way to help veterans transition from the military into business, Sitreps2Steercos has grown into a deep community and an actual business that goes far beyond any one person.

The goal of making Sitreps a complete platform for veteran career education, opportunity, and networking took major steps forward this past year and our team has some big plans to continue this in 2025. We’ve seen our brand grow in big ways past instagram and into Linkedin and Substack; our revenues have gone from beer money to real business sort of numbers; the DMs from followers who are making their way into top-tier MBA programs have boomed; and we’ve placed over a dozen followers placed into high-paying defense-tech and PE ops roles.

So today I want run down:

1. The engagement and platform growth Sitreps has seen

2. The team that we’ve built

3. The business strategy, aka how we’re making money

Plus next week… our goals and vision for 2025 and beyond

Engagement

The reach that Sitreps has obtained never ceases to amaze me. It has taken a 24/7 365 commitment, but the brand has really achieved an incredible depth of followership inside the “veterans-in-business” demographic in a fairly short period of time.

A lot of people ask if I imagined what Sitreps would become when I started making the memes. And I always say, “absolutely.” For myself and the entire Sitreps team, this was always more than just a social media page. Like any business, it started because I saw a glaring need and formulated a strategy to serve that need. Veterans have long had extremely poor and fragmented ways to understand the transition into the civilian job market and the resources that they did have were misinformed at best and predatory at worst.

The fact that Sitreps has grown into the community that it is today was always part of the vision. I knew that if executed correctly, what I started would some day turn into something for which social media was just one vehicle to deliver information and opportunity.

• Instagram

  • Follower Growth: We grew from ~50K to 80.1K~ at year end

  • Accounts Reached: Over 60 million impressions and over 4 million interactions (absolutely insane btw)

  • Top Post:

Instagram is where it all began. When the page started it was almost exclusively focused on providing actionable advice on the military transition as well as pointed critiques of the tactics, organizations, and resources that often claim to help veterans leaving the military. As our brand identity has become stronger and our platform has